A fashion brand wanted to sell on Zalando and About You but didn't meet their technical requirements: product data, photo standards and returns processes. ANY PLUS took it through the whole onboarding, cleaned up the data and took over the operations, so the brand could focus on the product and sales.
The challenge
The brand planned to sell on premium platforms like Zalando and About You. The obstacle was the high technical bar: strict photo standards, correct and complete product data, and the processes around delivery, returns and integration.
Fashion platforms won't let in a listing that misses their standard. A single sizing error or a photo in the wrong format can hold up a whole product at the approval stage.
What we did
We took the brand through the entire preparation process. We started with the data, because everything else rests on it.
- Product data review: size structure, names, descriptions and category attributes.
- Aligning photos with each platform's requirements.
- Listing integration and stock synchronisation.
- Setting up the operational process: order handling, returns and communication with the platforms.
- Data quality control, so listings pass approval without delays.
That let the brand concentrate on the product and sales, while the technical and operational part stayed on our side.
The result
The brand got a professionally prepared sales structure on premium marketplaces. The rollout was organised, and the listings were brought in line with the fashion platforms' requirements.
Scope of work
Frequently asked questions
What do Zalando and About You require from a brand?
Both expect complete, correct product data: consistent sizing, clear names and descriptions, category attributes and photos that meet their guidelines. Returns and delivery times also have to match their standards.
Is Zalando a marketplace or a wholesale model?
Zalando offers both: a Partner Program (you sell as a marketplace seller and handle fulfillment) and a wholesale model. We help pick the model that fits the brand and set up the operations behind it.
Can you handle returns for premium marketplaces?
Yes. We run order handling, returns and quality control of the data from our own facility, so the brand can focus on the product and the collection.